Wargaming for Leaders: Strategic Decision Making from the Battlefield to the Boardroom

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Time efficiency : It enables a company to test strategic initiatives and hypotheses that will play-out over years in a few days. Executives can observe how they handle scenarios and situations that arise. A key advantage of business wargaming is that it can be scoped as broadly or narrowly as you wish.

You can simply test a single new product or feature introduction or a series of strategic moves. Whatever scope you choose, business wargaming can be a valuable element in crafting a better business strategy. Your email address will not be published.

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Notify me of follow-up comments by email. Notify me of new posts by email. Reading Time: 3 minutes Background Simply, a business wargame is the adaptation of military wargaming to a business environment. What is a wargame? Here are 5 reasons: Unexpected results : In many cases, the results one would have expected prior to the wargame are not those that materialize.

Conclusion Why business wargaming A key advantage of business wargaming is that it can be scoped as broadly or narrowly as you wish. Previous Post Previous How to protect trade secrets and confidential information? Next Post Next How does nature teach us change management? Leave a Reply Cancel reply Your email address will not be published. Kalman, J. Cohen and Rhenman, Eric. In Greenblat, Cathy S. Kotler, Philip and Singh, Ravi. Marketing warfare in the s. Marketing: critical per-spectives on business and management 3: Kurtz, Jay.

Business wargaming: simulations guide crucial strategy decisions.

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Wargaming for Leaders: Strategic Decision Making from the Battlefield to the Boardroom

Kurtz, Janel and Schuler, Drue K. Journal of Legal Studies Education 21 1 : Lundvall, Benkt-Ake. London: Anthem Press. Oriesek, Daniel F. Business Wargaming: Securing Corporate Val-ue. Hampshire: Gower House. Patrick, Stephen B. The history of wargam-ing. In Berg, Richard H.

New York, pp. Pyzdek, Thomas and Keller, Paul A. The Six Sigma handbook: a complete guide for green belts, black belts, and managers at all levels. New York McGraw-Hill. Schwartz, Robert G. The E-commerce game: as strategic business board game.

(PDF) War Game; Strategic Decision Making for Battlefield | Kerim Goztepe - techkskyrboatrizment.ga

Developments in Business and Ex-periential Learning Simonsen, Redmond A. Tyagi, C. Sales Man-agement. New Delhi: Atlantic Publishers and Distributors. Weaver, Charles N. TQM: a step-by-step guide to implementation. Open Journal Systems. Journal Help. User Username Password Remember me. Notifications View Subscribe.

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Font Size. Information For Authors For Librarians. Usage Statistics Information We log anonymous usage statistics. How to adapt a tactical board wargame for marketing strategy identification. Abstract This research paper investigates some fundamental principles of marketing warfare to see specifically what kinds of maneuvers can be used to defend or take control of a certain market. We present military war-games and its history to ease the understanding of the fundamentals in this area of study. Since we did not find a visual business wargame solution for our problem in the literature, we decided to develop one, based on the French market of game consoles between Nintendo and Sony in the period between and Our experiment confirmed the value of war-gaming.

It showed that a parallel could be made between tactical maneuvers on the map and the statistics of sales for this market during the time interval. Keywords War-games, marketing warfare, board war-games, Competitive Intelligence, game consoles.

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